"I Love It Loud" is a song by the American hard rock band Kiss, released on their 1982 album Creatures of the Night.

The song was written by bassist/vocalist Gene Simmons and guitarist Vincent Cusano, although some versions of the album mistakenly credit the song as written by Paul Stanley and Vincent Cusano. Cusano (who would later be known as Vinnie Vincent after officially joining Kiss later in '82) had been working with songwriter Adam Mitchell when he discovered that Mitchell had connections to Kiss, and Cusano made it a point to meet Simmons through Mitchell. After meeting and exchanging phone numbers with Simmons, the two got together and wrote "I Love It Loud" and another song that appeared on the Creatures album called "Killer" during the same writing session.

The song fades out, only to come back even louder, and then fade out a second time. This idea was taken from The Beatles' song Helter Skelter

Released as a single in 1982, it was only the second Kiss single to feature a picture sleeve and marked the final Kiss single released on the Casablanca label.[1] As a single, the song did not fare particularly well, failing to crack the Billboard Hot 100, although it did "bubble under" at #102.[2] The song hit #45 on the RPM Singles Chart in Canada in March 1983.

A video was filmed which featured the band, then officially consisting of Simmons, guitarist/vocalist Paul Stanley, drummer Eric Carr and guitarist Ace Frehley, on stage performing the song while kids, watching them perform on television, are being hypnotized (or inspired) by their performance. Howard Marks, KISS's business manager from 1976 to 1988, stars as the father in the video.

The video was directed by Paul Davey and produced by John Weaver for Keefco.[3] It also marked the final video for which Kiss wore their famous make-up before unmasking in 1983 (see 1983 in music) and also the last Kiss video to feature Ace Frehley (excluding various television appearances Frehley did with the group in support for Creatures of the Night) before his departure later that year.

This was the last Kiss single to feature Simmons on lead vocals until "God Gave Rock 'N' Roll to You II" in 1991, and the last to feature Simmons as the sole lead vocalist until "Unholy" in 1992. He was however the lead singer of every song on the 'B' side of every single they did through the "Crazy Nights" album.




Music video by Kiss performing I Love It Loud. (C) 1982 The Island Def Jam Music Group